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How much does a customer typically spend each time they buy from you?

$

On average, how many times per year does a customer come back?

× per year

How many years does a typical customer stick around before they stop buying?

years

How much do you spend on ads, referrals, or marketing to land one new customer?

$
Your Results
Customer Lifetime Value
$0
total revenue per customer over their lifetime
$0
Annual value / customer
LTV : CAC ratio
What this means for you

Want to improve these numbers?

Most businesses have more leverage in their existing customers than they realise. A conversation costs nothing.

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No pitch. Just an honest look at where your growth is hiding.