Revived a flatlined wellness retreat brand's email program — taking a 5,400-subscriber list from near-zero clicks to a high-engagement owned-media channel, on a $200/month budget with no content team.
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Zero to One · Local Commerce
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Full Circle Laundry
Took a Charlotte mom-and-pop laundry concept from zero to $3,500 MRR as a solo PM — website, 3 redesigns, 100 leads, and 20 ranked SEO keywords. No budget. No supporting cast.
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Meta Ads · Creative Testing · CPG
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Turning a Stalled Ad Account into a Purchase-Generating Machine
Tested 143 ads, cut cost per purchase by 57%, and generated 198 tracked purchases for a natural health food brand targeting parents — rebuilding an account spending on the wrong objective entirely.
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SaaS · Cybersecurity
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Cyber Shield Security
Applied Agile methods to transform a cybersecurity SaaS — cleared a 6-month bug backlog, ran founder focus groups, shipped UI/UX improvements using rapid prototyping and JIRA sprint management.
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Meta Ads · Subscription Growth
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1,474 Subscription Signups at $30.63 Each
Scaled a legacy home delivery brand's entire subscriber base through systematic Meta ad testing — reaching 1.36 million people and filling existing delivery routes to capacity.
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Front-End Dev · Fintech / Events
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Itinerary Sharing Site — Plan Events For/As a Group
Built a full working demo in 48 hours using HTML, CSS, Google Script, and Tilda — a platform rewarding event fans and connecting local vendors, pitched at the Fifth Third Bank competition.
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Event Production · HBCU Startups
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BLKTECHCLT Hackathon — × Lowe's
Planned and executed a 4-day hybrid hackathon gathering 100 attendees and sourcing 12 HBCU-led startups. Partnered with Lowe's. Designed the judging framework, 1v1 feedback sessions, and demo day structure.
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Interested in working together? Tell me about your project and I'll show you what's possible.